«I am OTHER»

Japanese brand Uniqlo has teamed up with Pharrell Williams to create a collection in collaboration with creative multimedia project of the singer and producer under the name «I Am Other».

The collection will include women's and men's shirts and hats – they go on sale in April. Pharrell will appear in the advertising campaign of new products, as well as take part in a video for TV, which will accompanied with a new song from his upcoming album «Girl».

Pharrell’s project «I am OTHER» was created in 2012 as "cultural movement dedicated to thinkers, innovators and people not like everyone else".

 

 

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